Power Delivery employees and families are stars of new 'Walking the Line' safety campaign
Several Power Delivery employees and their families are the stars of Power Delivery’s new “Walking the Line” safety campaign.
The year-long campaign features a series of reality TV-style videos and is “premiering” during Power Delivery safety meetings in September. The videos will also be shared throughout the business unit’s internal communications channels and in companywide communications channels so interested reality TV viewers around the company can “tune in.”
“We wanted to try something different,” said Senior Vice President of Power Delivery Manny Miranda. “This is employees from around the state talking about the importance of working safely. It also highlights employees’ families.”
The campaign and the videos will include key safety themes that are critical to working safely. The key overall message is simple and will be highlighted throughout the campaign: Work Safe. Go Home. Repeat.
Please click here to see the campaign kickoff video and “stay tuned” for the next episode of “Walking the Line.”